BRAND: MAISON MARGIELA FRAGRANCES
Brand Stories, Copywriting, Content
Year: 2025
Year: 2024
Year: 2023
Product Launches
Site
BRAND: RALPH LAUREN FRAGRANCES
Brand Stories, Copywriting, Content
Year: 2025
Year: 2024
Year: 2023
Product Launches
Polo 67 Eau de Toilette Launch
The Polo 67 Eau de Toilette Launch was designed to create a high-impact launch for the new Polo 67 Eau de Toilette, leveraging a multi-channel approach to drive awareness, engagement, and conversion. The campaign introduced the new brand ambassador and strategically engaged consumers through a teaser phase, launch plan, sweepstakes, and reactivation efforts.
Key components of the activation included:
Updated Sign-Up Unit (Welcome Pop-Up): Designed to align with the Polo 67 launch, maintaining brand consistency, showcasing new product imagery, and enhancing user engagement.
Sweepstakes Initiative: Provided participants with an opportunity to experience the fragrance firsthand, fostering excitement and product trial.
Subscriber Growth & Retargeting: Expanded the brand’s email subscriber base, allowing for future re-engagement and conversion optimization.
Conversion Strategy: Engaged sweepstakes participants and new subscribers with tailored messaging and exclusive offers to drive product purchases.
Site
BRAND: PRADA BEAUTY
Brand Stories, Copywriting, Content
Year: 2025
Year: 2024
Year: 2023
Product Launches
Site
BRAND: RALPH LAUREN (APPAREL)
Women’s Editorials, Promotions, & Customer Journeys
Stories, Content, & Creative Direction
Website, Email, App, Media, Display
BRAND: GARNIER USA
Sub-brands included: Fructis, Fructis Styling, Whole Blends, Nutrisse, Olia, ColorSensation, Express Retouch, SkinActive, Micellar
Copywriting, Stories, Content, & Creative Direction
Website, Email, CRM, Media, Display
BRAND: TARGET OPTICAL
Year: 2021
Direct Mail Creative
BRAND: SHOP BEAUTY MOON
Year: 2021
This was my own beauty business I ran for about 1 year and stopped due to health issues. Formerly www.shopbeautymoon.com
BRAND: HERSELF COLLECTIONS
Year: 2020
Photographs I shot for social, some for the brand site, and behind the scenes.
https://www.herselfcollections.com/
BRAND: LIPSTICK QUEEN
Year: 2018
Copywriting, Stories, Content, Creative Direction
Website, Social, Email
BRAND: KEVYN AUCOIN BEAUTY
Year: 2018
Stories & Content
REBRANDING
Modern look but digital friendly consisting of a strong, vibrant, royal purple. Authoritative font. Different layouts inspired by indie/professional makeup brands. Most importantly, less copy.
BRAND: ELIZABETH ARDEN
Year: 2016 - 2018
Site, Email, Affiliate, Display - Brand Stories, Content, & Copyediting (some copywriting)
MOTHER’S DAY
During my time at Revlon, I wanted the Elizabeth Arden Mother’s Day message to be special and different…something that would empower mothers and all women. So I created this idea around how mothers are super women because they can do it all. Mothers go to work, take care of their kids, run errands, care for their family, care for themselves, and much more.
BRAND: SHAWN SIGNATURE FRAGRANCE
Year: 2017
Site Launch + Re-platform
BRAND: GORILLA USA
Year: 2015
Branding
Site Build + Launch
