Design: 2010-2016 (mostly during university)
Sequence and Narrative
Purpose: Conveying ideas to the viewer by telling a story sequentially in the form of a book containing typography, consistency, gestalt, color, contrast, clarity, and inventiveness. Below is a short sample of the book.
Parsons The New School For Design - Branding Through Letter Forms
A study of branding through letter forms, kerning, tracking, line spacing, and alignment. These are logotypes based on a list of 6 adjectives, 6 nouns, and 6 verbs that expresses my personality. The letters used for the first logo are from my last name (LAI), sliced, and rearranged. The second logo is based off of my first name (LINDSAY) and inspired by different metals as well as my cultural background.
Parsons The New School For Design - The Craft of Type
The intent was to practice the principles of typographic contrast by creating a typeface. My inspiration was based off the game Tetris. When creating my font, I followed the grid system as well as tinkering with thick and thin lines.
Parsons The New School For Design - The Trendy Shoppers of Beacon's Closet
This infographic shows how typographic contrast can be used to direct a viewer's attention and carry meaning within visual communication that reduces the need for words. The map shows the number of people that shop at Beacon's Closet at different times of the day.
Parsons The New School For Design - Visual Organization & Redesign
Poor information design can frustrate and disappoint a user, and often has a larger impact on their lives if they misread a schedule, form, or map. I chose to redesign the 1040 tax form because it is full of information and is complicated to fill out. I identified the areas of complexity in the visual structure and hierarchy and developed an improved version that is easy to use, easy to understand, and pleasing to fill out.
Parsons The New School For Design - DIY Kit Packaging Design
I created a DIY Incense Kit and the main color was purple. I designed two different patterns for the box.
Parsons The New School For Design - Gestalt
Displaying continuance.
Parsons The New School For Design - Gestalt
Displaying radial symmetry.