BRAND: MAISON MARGIELA FRAGRANCES
Brand Stories, Copywriting, Content
BRAND: PRADA BEAUTY
Brand Stories, Copywriting, Content
BRAND: RALPH LAUREN FRAGRANCES
Brand Stories, Copywriting, Content
BRAND: GARNIER USA
Copywriting, Stories, Content, & Creative Direction
Website, Email, CRM, Media, Display
BRAND: TARGET OPTICAL
Year: 2021
Direct Mail Creative
BRAND: SHOP BEAUTY MOON
Year: 2021
This was my own beauty business I ran for about 1 year and stopped due to health issues. Formerly www.shopbeautymoon.com
BRAND: HERSELF COLLECTIONS
Year: 2020 - Present
Photographs I shot for social, some for the brand site. More to come…
https://www.herselfcollections.com/
BRAND: LIPSTICK QUEEN
Year: 2018
Site, Social, Email - Copywriting, Stories, Content, & Creative Direction
BRAND: KEVYN AUCOIN BEAUTY
Year: 2018
Stories & Content
REBRANDING
Modern look but digital friendly consisting of a strong, vibrant, royal purple. Authoritative font. Different layouts inspired by indie/professional makeup brands. Most importantly, less copy.
BRAND: ELIZABETH ARDEN
Year: 2016 - 2018
Site, Email, Affiliate, Display - Brand Stories, Content, & Copyediting (some copywriting)
MOTHER’S DAY
During my time at Revlon, I wanted the Elizabeth Arden Mother’s Day message to be special and different…something that would empower mothers and all women. So I created this idea around how mothers are super women because they can do it all. Mothers go to work, take care of their kids, run errands, care for their family, care for themselves, and much more.
BRAND: SHAWN SIGNATURE FRAGRANCE
Year: 2017
Site Launch + Re-platform
BRAND: GORILLA USA
Year: 2015
Branding
Site Build + Launch
